DEFENSIBILITY: MULTI-WAVE MARKETS
In today's rapidly evolving technological landscape, companies face the challenge of navigating markets with multiple waves of disruption occurring in quick succession. This post presents two strategic approaches for navigating these waves: the "AND" strategy of catching consecutive waves by continuously adapting, and the "OR" strategy of focusing on a single, final foreseeable wave. While execution power (speed, taste, and rainmaking ability) transfers well between technological waves, many structural advantages like patents or specialized talent may not carry over to new tech stacks. The key to success lies in carefully evaluating market conditions and choosing between these strategies based on factors like wave viability, timing, and transferrable advantages.