TLDR Founders

TLDR FOUNDERS 2024-07-24

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01GENERAL

Sponsored

TAKE THE BUSYWORK OUT OF BUSINESS GROWTH

When you're building a company, speed is everything. If your back office is struggling to keep up, it becomes a major distraction that blunts your competitive edge.

rippling.comSponsor

03STRATEGIES & TACTICS

ZERO COMMISSION SALES IN PLG?!

Mercury has an unconventional approach of using zero-commission sales compensation in a product-led growth (PLG) context. The potential benefits of this model include better alignment with long-term goals, a focus on customer value, and the development of a collaborative culture. This approach could be particularly effective for PLG companies, especially in the early stages or during significant go-to-market shifts. The article outlines implementation strategies and potential challenges.

plg.news5 min read

THE JOURNEY FROM PERPETUAL LICENSING TO SAAS

The shift from perpetual license software models to software-as-a-service (SaaS) models is a challenging but often rewarding transition for companies. SaaS models offer more predictable revenue streams, scalability, and opportunities for upselling and cross-selling, but require significant changes to business operations, including revenue recognition, billing, and sales compensation. Companies that make the transition successfully can experience improved financial performance and increased customer satisfaction.

mostlymetrics.com8 min read

5 PLANNING PITFALLS GTM TEAMS SHOULD AVOID

To achieve ambitious revenue targets, companies need a comprehensive and integrated Go-To-Market (GTM) strategy that goes beyond simple calculations and avoids common planning biases. Effective GTM planning requires asking the right questions, utilizing frameworks like MOVE and the 8-Pillar GTM Operating System, and ensuring Clarity, Alignment, and Team (CAT) within the organization. Implementing these strategies can help companies create high-performing GTM revenue teams, stay aligned on common goals, and maximize output and efficiency.

gtmonday.substack.com3 min read

04TOOLS & RESOURCES

Sponsored

THE EASY WAY TO MAKE AI PART OF YOUR BUSINESS

Want to keep up with the AI race without spending hundreds of human hours? Try the XO Platform [11] to get your AI Chatbot off the ground quickly and easily. Create cost-effective FAQ-answering bots, Support Agents, and Search solutions in a business-friendly interface. Connect to your existing systems and deploy anywhere. Build your first bot in

info.kore.aiSponsor

FOLK

Build real relationships to close winning deals.

folk.appTool

STACK

Open-source user auth and management.

stack-auth.comTool

05MISCELLANEOUS

THE VENTURFICATION OF RESEARCH

The transition from research to commercialization is accelerating, with top talent leaving academic and corporate research labs to start venture-backed companies at earlier stages of technological readiness. This shift is driven by a "researcher's prisoner's dilemma," where researchers feel compelled to raise venture capital to avoid being left behind by their peers. While this trend may temporarily slow progress due to fragmentation, it ultimately concentrates talent and capital into a few successful applied research companies that benefit from competition and drive innovation forward.

michaeldempsey.me10 min read

3 STEPS TO WRITE MESSAGES THAT PEOPLE WILL ENJOY READING

Effective communication is crucial in the workplace, and it starts with clear and concise messaging. To achieve this, it's essential to prepare by considering the purpose, goal, and audience of the message. Then, write in a simple and straightforward style, avoiding jargon and unnecessary words. Finally, review and edit the message to ensure it is easy to understand and free of unnecessary information.

zaidesanton.substack.com6 min read

HOW AI CHANGES THE WORK OF SEO

AI has had a significant impact on the content and SEO ecosystem, with machine-generated content challenging human-written content in terms of quality. As a result, SEOs are shifting towards building automated AI workflows and learning new skills with the help of AI, while writers are focusing more on editing and curating AI-generated content to bring it from good to great.

growth-memo.com5 min read