TLDR Founders

TLDR FOUNDERS 2024-06-17

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01GENERAL

03STRATEGIES & TACTICS

HOW TO ACTUALLY BE DATA-DRIVEN

For startup founders aiming to be data-driven, the golden rule is not to focus solely on revenue as your primary KPI. Instead, establish a Weekly Metrics Review meeting to align your team and track essential driver metrics leading to revenue, ensuring everyone moves in the same direction. This process involves identifying key metrics, engaging Directly Responsible Individuals (DRIs) from across the organization, and maintaining a swift, weekly cadence.

elenaverna.substack.com11 min read

VENTURING INTO ABM: ADVICE FOR EARLY-STAGE GTM TEAMS

ABM is a channel that can create a significant lift in outbound metrics when done right. However, it requires careful planning and a long-term outlook, as it's unlikely to drive short-term revenue growth for startups. The key is to have a clear owner, establish proper measurements, and understand that ABM is a high-touch, personalized approach that works best for high-value accounts with long sales cycles and multiple stakeholders involved in the buying process.

links.tldrnewsletter.com3 min read

HOW TO GET REPLIES FROM YOUR DREAM CUSTOMERS

Your dream customers are out there - discussing your niche, asking questions you can answer. One way to surface these conversations is by using Twitter's advanced search. Follow the right accounts, engage with their content, and identify those asking questions your solution can empower.

justinwelsh.me3 min read

04TOOLS & RESOURCES

HEY MARVIN

AI UX research assistant for qualitative product data.

heymarvin.comTool

REF: AI (VIRTUAL EVENT)

A half-day virtual event hosted by Reforge examining how product and growth are changing with emerging tech.

events.reforge.com

05MISCELLANEOUS

THE FILTER YOU USE CHANGES HOW YOU SEE THINGS

Our perception is shaped by the filters we apply, often unconsciously. These filters can distort reality and strain relationships. To counter this, we must recognize our biases, put on "glasses" to see other viewpoints, ask for others' perspectives, and consciously change our outlook. Engaging with those we struggle to understand and learning about hidden aspects of the world can widen our aperture. Embracing opportunities to adjust our focus enhances our grasp of the big picture.

debliu.substack.com4 min read

PRESENTEEISM: THE HIDDEN PRODUCTIVITY KILLER

Presenteeism, or working long hours while neglecting one's health, can be more damaging than absenteeism. Despite the flexibility that a remote work culture promises, the pressure to be constantly available persists (especially as a founder). It's okay to set clear boundaries, take breaks, prioritize health, and seek support. Remember, presenteeism is not a badge of honor.

nesslabs.com6 min read

WHAT MAGICAL FEEDBACK SOUNDS LIKE

Barack Obama's feedback to his speechwriter, Cody Keenan, to "take a full swing" on a eulogy draft, ignited a second wave of effort, elevating the speech to a defining moment. Such "magical feedback" acknowledges initial attempts while challenging people to push past "good enough" to create truly powerful work. You can catalyze the extra effort that fuels greatness by packaging feedback skillfully. This research reveals exactly how. It includes a simple phrase to help spark this second wind in your team.

hellooperator.substack.com4 min read