TLDR Founders

TLDR FOUNDERS 2024-04-01

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02STRATEGIES & TACTICS

HOW TO DO EVENT MARKETING RIGHT

This article provides practical tips for leveraging in-person event marketing as a growth channel. It emphasizes the importance of selecting the right events, optimizing trade show booths, utilizing side and partner events, engaging in guerrilla marketing, seeking speaking opportunities, and negotiating rates to maximize impact and generate revenue. The article highlights the distinction between field and brand marketing events, advocating for a strategic approach to event marketing that aligns with a company's goals and target customer profile (ICP) for effective lead generation and brand awareness.

elenaverna.substack.com16 min read

IS IT SAFE?

Using multiple SAFEs (Simple Agreements for Future Equity) for fundraising without a clear understanding of ownership dilution can lead to founders being surprised by how much equity they've given away when they finally conduct a priced round. Stacked SAFEs, where different rounds of investment occur at various valuation caps without diluting early investors, can result in significant founder dilution and complex cap table calculations, as well as legal and financial complications.

corpora.substack.com5 min read

03TOOLS & RESOURCES

WAITFORIT

Create a waitlist in seconds.

waitforit.meTool

BUTTERNUT AI

Build your dream website in 20 seconds with AI.

v2.butternut.aiTool

04MISCELLANEOUS

HOW PROFITABLE SHOULD SAAS BE?

While high gross margins set the profitability ceiling, efficient management of operating expenses (OpEx) is crucial as a company matures and its revenue growth slows. Not all cloud companies are equally adept at reducing OpEx as a percentage of revenue, which is a significant factor in their long-term profitability and ability to capitalize on growth opportunities or return value to shareholders.

onlycfo.io8 min read

NAVIGATING KEY GROWTH MISTAKES THROUGH THE LENS OF USER ONBOARDING

This author delves into the critical aspects of user onboarding, highlighting five common mistakes that can hinder product growth, such as unclear product value communication and the lack of a coherent growth system. They emphasize the importance of clear value communication, collaborative growth strategies across teams, practical activation metrics, regular user research, and alignment between product, marketing, and sales to enhance user onboarding and product adoption.

katesyuma.substack.com8 min read

WHAT HAPPENS TO TECH STARTUPS THAT NEVER GO PUBLIC?

This article discusses the recent feeding frenzy among AI startups, with dozens of investment firms deploying capital in the space, but warns that the frenzy has slowed and many of these companies may face challenges in the future. It draws parallels to the past performance of technology companies, highlighting that many growth-stage tech companies are marked at unsustainable valuations, and suggests that while some may go public or be acquired, many will have to endure a valuation reset through down round investments, subscale strategic exits, or private equity exits.

ryanshannon.substack.com5 min read