TLDR Founders

TLDR FOUNDERS 2024-03-22

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02STRATEGIES & TACTICS

READ THIS BEFORE YOU PIVOT

This article highlights the significance of the startup pivot using examples of successful pivots from both historic and modern times to explain the importance of making decisive pivots. It covers the importance of validating problem/solution fit through rapid building, identifying the right audience for feedback, focusing on pursuits you're passionate about, and redefining your target customer.

newsletter.posthog.com3 min read

HIGH-QUALITY PRINCIPLES TO SUPPORT YOUR PRODUCT-LED-GROWTH

Kate Syuma (Ex-Miro Head of Growth Design) explores how successful PLG companies such as Notion, Canva, and Figma manage to establish and maintain a high level of product quality during the onboarding process. This article offers a practical guide to creating straightforward and intuitive onboarding experiences that effectively showcase the product's core value right from the start.

katesyuma.substack.com6 min read

MAYBE YOU DON’T NEED PLG AFTER ALL

This article discusses the author's experience with removing the free tier from their product, CommandBar, and transitioning to a sales-led approach, which resulted in more meaningful engagement with prospects, better qualification of product-solution fit, and increased deal sizes and conversion rates. Despite some negative feedback, the author found that for their product, which requires team use and organizational trust, a sales-led model was more effective than a product-led growth (PLG) strategy.

commandbar.com8 min read

03TOOLS & RESOURCES

DUB

Link management for modern marketing teams.

dub.coTool

ARC

AI-powered remote jobs marketplace for hiring software developers.

arc.devTool

04MISCELLANEOUS

PURSUITS THAT CAN’T SCALE

This essay explores why successful entrepreneurs such as Mark Zuckerberg and Audrey Gelman of The Wing turn to non-scalable pursuits like martial arts and small businesses. The author theorizes that these activities help ground the founders and restore their sense of self after experiencing the dehumanizing effects of hyper-growth in their startups.

workingtheorys.com3 min read

HOW THE FED AND INTEREST RATES IMPACT STARTUPS

It might seem odd to think about the macro whilst your startup is micro, but you should. Interest rate changes directly impact startups, influencing borrowing costs, venture capital funding, hiring costs, and exit strategies. Cash becomes king in high-interest rate environments. You should be thinking about your cash management strategy.

mostlymetrics.com7 min read

THE REDDIT STORY

The founders of Reddit, Steve Huffman and Alexis Ohanian, served as the inspiration for the creation of Y Combinator. Their initial proposal for a mobile fast food ordering service was rejected. However, they were encouraged to submit a new application with a simpler idea, which ultimately led to the creation of Reddit.

ycombinator.com5 min read