TLDR Founders

TLDR FOUNDERS 2024-03-18

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01GENERAL

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advertise.tldr.techSponsor

03STRATEGIES & TACTICS

THE ULTIMATE GUIDE TO HOMEPAGES

Your website's homepage is the most effective marketing tool in your arsenal. It should address the specific needs of your target audience and explain how your product or service can help them. As a general rule of thumb, your homepage should mirror the way you would pitch your offerings to a potential customer during your first sales call.

news.aakashg.com16 min read

HOW TO RUN AFFILIATE REFERRALS FOR B2B SAAS

Effective affiliate programs should be tailored to the product's complexity and market fit and managed and scaled efficiently while tracking crucial key performance indicators for success. This article provides a comprehensive guide to affiliate referrals for B2B SaaS companies, outlining the types of affiliate referrals, the steps to create a successful program, and potential benefits, such as cost-effective scalability and increased visibility.

mrrunlocked.com7 min read

CHART THE COURSE, SET THE PACE, HOLD THE LINE

The responsibility of a company executive essentially comes down to setting a clear direction. Maximizing productivity does not mean pressuring the team to work longer hours. Rather, it involves focusing on the right issues and paying attention to the details to maintain a high bar for quality.

world.hey.com3 min read

04TOOLS & RESOURCES

CONTENTLIST

A collection of 450 blogs, books, videos, and podcasts recommended by founders for founders.

contentlist.ioTool

GROK

Elon Musk’s xAI has open sourced Grok-1, a ChatGPT competitor.

github.comGitHub repository

SWIFTSHIFT

iOS boilerplate to save hours of development and research with pre-built features.

swiftship.devTool

05MISCELLANEOUS

WHY 90 DAYS OF PTEP ISN'T ENOUGH

Startup employees often face a tough decision when leaving their company due to the short post-termination exercise period (PTEP) for vested stock options. This article explores the challenges posed by the standard 90-day PTEP for both employees and companies. It highlights the potential value lost when employees can't afford to exercise their options and discusses the growing trend of companies extending their PTEP policies.

carta.com5 min read

BRING BACK FUN

Today's technology landscape is often filled with debates, conflicting narratives, and division. Amidst all of this, it is easy to forget the joy and excitement that originally drew many of us to this field. This is a reminder to bring back that joy - the very thing that motivated us to embark on the journey of being a founder.

cutlefish.substack.com3 min read

FRICTION ISN'T VELOCITY

Leaders often confuse motion for progress, assuming new processes or tools will solve organizational issues. However, without thoughtful consideration and clear success criteria, merely moving fast or creating a lot of activity (velocity) doesn't necessarily mean that you are effectively overcoming the obstacles or resistance (friction) that prevent real progress.

lethain.com3 min read