TLDR Founders

TLDR FOUNDERS 2024-02-28

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02STRATEGIES & TACTICS

6 LESSONS FROM ZAPIER'S 10-YEAR PRODUCT-LED SEO JOURNEY

Have you ever wondered how Zapier manages to dominate search engines with its integration pages? This case study reveals the SEO strategy behind driving 5M+ monthly visits. Zapier has established a strong position in a category that it defined by targeting long-tail keywords aggressively and creating pages for every possible integration.

productledseo.substack.com4 min read

HOW TO BUILD AND MEASURE TRUST WITH YOUR CUSTOMERS

Early-stage founders often mention "lack of trust" as a reason for losing potential customers, but what does trust mean? Patreon created a Trust Score to quantify trust after controversies threatened creator relationships. Though not flawless, the score enabled the company to make focused changes that turned negative responses into positive feedback. Patreon's framework provides an instructive case study for founders struggling to build trust.

fishmanafnewsletter.com5 min read

MASTERING SOLUTIONS ENGINEERING FOR ENTERPRISE SALES

The sales process becomes more consultative and technical integrations become more complex as you go up-market. To address this, many companies create a solutions engineering team to help sales close a deal. In this interview, Snyk's Global VP of Solution Engineering dives into how the company built its team to ensure they work effectively with sales.

akashbajwa.substack.com18 min read

03TOOLS & RESOURCES

MAGIC PATTERNS

Generate user interfaces from a simple text prompt, image, or Figma mockup.

magicpatterns.comTool

OPENMART

Get highly targeted local business leads using AI.

openmart.aiTool

04MISCELLANEOUS

IN DEFENSE OF THIN WRAPPERS

GroupMe was initially an SMS-only application that could’ve been billed as a “thin wrapper” around Twilio. To reduce costs, the company migrated off Twilio, negotiated bulk pricing, and transitioned users to a mobile app – and it worked. GroupMe's challenges were similar to to current challenges faced by companies that rely on large language models made by companies like OpenAI. Founders must plan to use multiple models, understand prompt routing, develop business relationships with model providers, and secure additional funding for unexpected costs.

jaredhecht.com4 min read

DO YOU NEED A BUSINESS CO-FOUNDER?

Conventional startup wisdom says having both a technical and business founder is the recipe for long-term success. However, there are many examples of highly successful companies like Google, Microsoft, Coinbase, and NVIDIA that were founded solely by technical experts. Instead of searching for a complementary co-founder, gaps can be filled by hiring experienced senior team members early on in the process.

bsstartupadvice.com7 min read

HOW TO BUILD AND RUN BEHAVIORAL INTERVIEWS

Behavioral interviews aren’t fun, but when designed correctly, they can be the biggest indicator of future candidate success. Here is a framework that covers how to design, run, and evaluate a behavioral interview.

benkuhn.net7 min read