TLDR Founders

TLDR FOUNDERS 2024-02-16

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02STRATEGIES & TACTICS

BUILDING A SUCCESSFUL REFERRAL PROGRAM

If every customer brings you two more (n+2) you won’t ever have to hire salespeople. This article shares overlooked referral techniques, from VIP rewards and promo pairings to features enabling shared use and compound word-of-mouth momentum.

rossongrowth.substack.com3 min read

4 STEPS TO BECOME A SALES-FOCUSED FOUNDER

Many startups wrongly believe the saying, “If you build it, they will come.” Even with a great product, growth demands a polished sales machine. This article lays out 4 vital steps towards sales mastery for technical founders new to sales.

entrepreneur.com4 min read

A DEEP-DIVE ON ARC’S GROWTH MODEL

Arc, a product from The Browser Company, has been trending recently. They’ve reinvented, you guessed it, the browser. The Browser Company is now valued at $100m. This long read unpacks its recent growth, extracting lessons learned about building excellent startups that challenge the status quo – from strategy and product ethos to storytelling and brand building.

howtheygrow.co45 min read

03TOOLS & RESOURCES

STARTUP RESOURCES TOOLKIT (RESOURCE)

An extensive list of resources on design thinking, legal frameworks, fundraising strategies, pitch decks, growth metrics, marketplace tactics, and much more.

timothyhui.com.au

04MISCELLANEOUS

SCALING PRODUCT & GROWTH TEAMS

As a company grows, finding the “right” structure for product and growth teams often proves to be elusive. The ideal structure may be counterintuitive at first: a tangled cross-functional team with engineers, PMs, and designers all doing a little bit of everything all at once.

leahtharin.com8 min read

ARE PIPS ARE CRUEL AND UNUSUAL?

Performance improvement plans, an HR relic of the 80s, have recently resurfaced in the tech industry after the hiring boom of 2021 and subsequent layoffs. The former CEO of Netflix doesn’t like them very much, but are they a useful tool to exit underperforming hires?

marcrandolph.com3 min read

BEING A LEADER IS LONELY

Your relationship with your team changes when you become a leader. You realize you cannot be friends with everyone and have the same relationships with your employees as they have with each other. Are leaders cursed with being lonely in their jobs?

breakingpoint.tech3 min read