TLDR Founders

TLDR FOUNDERS 2024-02-14

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02STRATEGIES & TACTICS

HOW TO MARKET “MARKETING” INTERNALLY

Educating the rest of your company on the value of marketing is often the toughest part of marketing. Overcoming this requires savvy "internal marketing" efforts, aligning with other teams, and sharing priorities to gain support for impactful results.

newsletter.mkt1.co10 min read

B2B SAAS MARKETING & REVENUE BENCHMARKS

Benchmark data in B2B SaaS is hard to come by. This report examines thousands of data points from various B2B SaaS companies to reveal benchmark data for founders.

hockeystack.com15 min read

HOW TO OPTIMIZE YOUR LINKEDIN

Boosting your LinkedIn presence could make the difference between stalled outreach and closed/won. This tactical blueprint dissects optimizing all LinkedIn profile components: leveraging feature sections, banner images, photos, about, and tagline copy to build social proof and ultimately convert your leads.

justinwelsh.me4 min read

03TOOLS & RESOURCES

04MISCELLANEOUS

SMALL MULTIPLIES – IF YOU’RE GOOD AT SOMETHING, JUST DO THAT?

For startups, it's tempting to swing for that big moment: viral product-market fit or hockey stick adoption. Sustainable success rarely looks like a sporadic breakthrough, but rather continually improving what your startup uniquely excels at.

benn.substack.com5 min read

THE IMPACT OF FOUNDER EDUCATION ON STARTUP SUCCESS

How much does pedigree matter? Two studies unravel the significant but complex links between academic credentials and metrics of innovation, funding, recruitment, exit potential, and leadership tenures.

datadrivenvc.io7 min read

FOUR STEPS FOR FOUNDERS INTEGRATING AI

The pressure is immense right now to have a plan to factor AI into your existing product. This short step-by-step guide will help you take the first step.

foundationcapital.com4 min read