TLDR FOUNDERS 2024-02-09
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01HEADLINES & TRENDS
THE BAR FOR GOING PUBLIC
The bar for IPOs keeps creeping up. Median stats from 2015-2020 were $200m ARR, 50% YoY growth, and >120% net retention. With an abundance of impressive public SaaS companies from previous vintages, new IPOs will have to prove even more in order to attract attention.
WHY SILICON VALLEY IS STILL THE MOST FOUNDER-FRIENDLY PLACE TO RAISE CAPITAL
To get a term sheet, you need to kiss quite a few frogs. To get several, you need to kiss a lot. SV is the only place in the world that has enough depth, number of investors, and amount of capital to enable founders to shop around for term sheets at scale. This competition amongst investors gives leverage to founders, making the terms they get offered more friendly.
02STRATEGIES & TACTICS
PRODUCT HUNT HAS BECOME PAY-TO-WIN, BUT YOU SHOULD STILL USE IT (5 MIN READ)
What does it take to succeed on Product Hunt today? A 6-time PH launching startup shares insights from its latest launch experience, covering how the platform has changed, its results, and tips to optimize your strategy.
HOW TO BUILD A SIMPLE GROWTH MODEL (10 MIN READ)
A growth model is a bit like a financial model. It’s something built on a spreadsheet designed to enable you to tweak inputs and see how they impact your growth so you can make better decisions about where you invest your time and efforts in acquiring users. For many early-stage startups, a full growth model is too complex. Here’s a more simple framework to use.
BUILDING A USAGE-BASED COMPENSATION PLAN FOR SALES (6 MIN READ)
With the increasing popularity of usage-based pricing, it's essential to create a sales compensation plan that is in line with this pricing model. This article provides a structure for developing a sales compensation plan that motivates the sales team to prioritize customer success.
03TOOLS & RESOURCES
GALILEO AI (PRODUCT)
Generate interface designs at lightning speeds.
FIGMA TO SHOPIFY (PRODUCT)
Copy and paste any Figma frame and export to Shopify.
GUIDE MAGNET (PRODUCT)
Create beautiful product marketing demos that convert.
04MISCELLANEOUS
INSIGHTS ABOUT THE MOST COMMON TERMS IN SAAS COMMERCIAL AGREEMENTS
You’re a new founder. You’re about to win your first enterprise customer. You send the contract, and they come back with a ton of red lines. What do you do? Read this. This benchmark report is the product of examining 1,000 SaaS commercial contracts in order to benchmark terms. It can help you make better decisions and get your contracts signed faster.
VERCEL’S PATH TO PRODUCT-MARKET FIT
Guillermo Rauch takes us through his journey building Next.js, an open-source web framework he created, to achieve extreme product-market fit with developer platform Vercel. This article unpacks the lessons he learned turning a passion project into a billion-dollar business.
THE STATE OF B2B CONTRACTS IN 2024
Your objective in negotiation is to make each party feel like they’re walking away with a good deal. This article unpacks some essential components of contracts, from terms to tactics around getting that final signature over the line before the end of the quarter.
05QUICK LINKS
HOW REPOSITIONING A PRODUCT ALLOWS YOU TO 8X ITS PRICE
Growth is far more valuable than lowering costs for most companies. You can likely justify pricing your product significantly higher by repositioning your offering from cost savings to helping your customers grow revenue.
THE CHALLENGE WITH USER RESEARCH
Do you run surveys with your users or ideal customer demographics to get insights? Well, how you build the question set is just as important as how you read the data. Take your time and pine over the words you use.
ADAM NEUMANN IS TRYING TO BUY BACK WEWORK
WeWork co-founder Adam Neumann, who stepped down in 2019, is attempting to buy the company out of bankruptcy. WeWork was once valued at $47 billion. It filed for bankruptcy last November, listing debts of over $18.6 billion at the time of filing.