TLDR Founders

TLDR FOUNDERS 2024-02-02

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02STRATEGIES & TACTICS

YOUR GUIDE TO QUICK WINS IN SAAS MARKETING

These marketing quick wins are practical, low-effort tactics that deliver tangible results in a surprisingly short time frame. Whether you’re a large company with a functioning marketing team or a small startup without one, all of these are useful.

growthunhinged.com10 min read

A DETAILED LOOK AT STRIPE'S INTERNATIONAL CUSTOMER JOURNEY

If your startup is selling into multiple markets, you have to offer a local experience to your website visitors. Simple things like showing regional logos, regional case studies, and automatic language matching help to create the feeling that the site experience was truly designed for them, which in turn helps with engagement and conversion. This teardown of what Stripe does well and what needs improving is an excellent window into this thinking.

global10x.substack.com8 min read

03TOOLS & RESOURCES

04MISCELLANEOUS

AN ANGEL INVESTOR COMMENTS ON AI

This article, written from the point of view of an investor, helps to bring a little context to the layers of value within AI right now. It breaks them down into the infrastructure layer, like cloud providers and chip makers; modeling and core, like OpenAI and Anthropic; and AI-enhanced products.

lethain.com2 min read

AI WILL CHANGE ART FOREVER

AI will fundamentally change how we produce and consume art and ultimately the type of art we create. This article explores this point in more depth and highlights the companies driving the change.

usv.com3 min read

A FEW THOUGHTS ON SPENDING MONEY

Your perspective on money often reflects the psychological wounds from your life experiences. Whether you’re a broke founder just getting by whilst you hustle away or you’ve exited a few companies, this article provides several lenses to look at money through – useful if your goal is to go from that broke founder to the not-so-broke founder.

collabfund.com3 min read