TLDR Founders

TLDR FOUNDERS 2024-01-03

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02STRATEGIES & TACTICS

LESSONS FROM GOING FREEMIUM

Freemium isn’t really a pricing model, it’s a GTM one. It’s an accelerant to capturing leads and useful when you fully understand how to convert those leads into paying customers. This article deep-dives on the topic, sharing lessons learned from switching on freemium.

lennysnewsletter.com10 min read

THE FOUNDER'S GUIDE TO B2B SALES

Balderton Capital produced this comprehensive guide for B2B founders on effective sales strategies a while ago, but the content is still relevant today. Sharing as a timely reminder of best practices ahead of what will hopefully be a better year in 2024 for sales.

balderton.com6 min read

03TOOLS & RESOURCES

04MISCELLANEOUS

WHAT HAPPENED IN 2023

A look back at the “What Will Happen in 2023” post that Fred Wilson did as well as some perspective on what did happen and its impact. Hopefully the last of our 2023 to 2024 posts we’ll be sharing.

avc.com2 min read