TLDR Founders

TLDR FOUNDERS 2023-11-06

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01GENERAL

Sponsored

ZENDESK

Every customer counts when you're a startup. Zendesk [5] gives you the tools and resources you need to build lasting relationships from the start. And with Zendesk for Startups [5] you’ll get everything you need — free: 🆓 6 months of Zendesk Suite and Zendesk Sales CRM [5].

zendesk.comSponsor

03STRATEGIES & TACTICS

UNWINDING B2B SAAS GROWTH IN THE CURRENT MARKET

As interest rates rise and funding dries, boards and leadership everywhere are expecting their GTM teams to operate more efficiently. This article unpacks what this actually involves, from bringing your data and sales teams closer together to refining your ICP and target audience.

goinglongblog.com6 min read

WHAT DOES A GOOD NURTURE EMAIL LOOK LIKE?

Excellent tips on how to upgrade your email nurturing once a prospective customer lands on your website, reads content, or creates an account. Make it personal and optimize for the action you want, not click-throughs.

linkedin.com2 min read

04TOOLS & RESOURCES

ORBA (PRODUCT)

Convert your web visitors with personalized AI conversations.

getorba.com

COPYREMIX (PRODUCT)

CopyRemix uses AI to turn your user testimonials into full case study content.

copyremix.com

05MISCELLANEOUS

THE ADVANTAGE OF HAVING VENTURE-BACKED FRIENDS

Your network becomes your de facto personal board of advisors. Having people who are a few steps ahead of you in the game you’re playing, who you can ask your dumb questions to, is exceptionally helpful. Ask yourself if you have these people, and if you don’t, go and find them.

thisisgoingtobebig.com3 min read

MEASURE TWICE, CUT ONCE

We’ve all heard the phrase “measure twice, cut once” before. But does it hold true in the startup world, where we’re told to move fast and break things? There are certainly some big decision areas where prudence is needed: layoffs, signing multi-year big contracts, or making big investments. Plan, plan, and plan again.

startupceo.com2 min read

THOUGHTS ON WRITING AND PUBLISHING PRIMER

A really transparent take on publishing your own book in this day and age. Will Larson takes you through his previous books and around the decisions and financials around publishing his latest one. If you’ve ever thought about publishing a book, this is a great primer.

lethain.com5 min read