Microsoft has survived several platform-level changes and come out on top. This article looks at the bets that the company has made throughout the last few decades. It covers how the company dealt with the transition from DOS to a GUI-based OS, the introduction of the internet and smartphones, and now, the development of generative AI. Microsoft's parallel betting strategy has led to growth in new adjacent markets, leaving the company better off. However, its strategy contained many uncertainties and might not be suitable for many companies.

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