TLDR Founders

TLDR FOUNDERS 2023-10-11

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02STRATEGIES & TACTICS

SELLING IN STEALTH, CATEGORY CREATION AND EXPANSION

Ryan Lieber was the 40th hire at Snowflake back in 2014 when it was still in stealth. Starting as an SDR, he’s since worked on country expansion and program management. This piece explores the challenges of building a category-creating business and a few lessons learned selling along the way: the optimal SDR:AE ratio, pipeline health checks, and involving engineers in sales calls.

akashbajwa.substack.com18 min read

TIPS FOR GATHERING PRODUCT FEEDBACK

Customers don’t really know what they want. Very few of them are able to envision and articulate new product ideas. Instead of asking them what they want, ask them more about their problems. The solution will start to become more apparent.

breakingpoint.tech4 min read

11 YEARS OF SAAS PRODUCT STRATEGY

Reflections on Tanda’s transition into a multi-product company, with key takeaways including the value of diversifying products, adjusting ineffective features, and prioritizing customer-driven demand.

ghiculescu.substack.com7 min read

03TOOLS & RESOURCES

04MISCELLANEOUS

GOING FROM DEVELOPER TO CEO

You’re either a builder or a seller right? This is a rundown from an engineer who turned into a founder and then switched to the business side of the operation. The biggest takeaway is how the move meant they ended up juggling lots of work streams and had to get good at fast context switching.

newsletter.pragmaticengineer.com14 min read

THE TOP METRICS FOR USAGE-BASED SAAS

Usage-based billing seems to be growing in popularity. How do you know if it’s working? Here are the 14 top metrics you should be keeping an eye on.

mostlymetrics.com13 min read

WHO CAN COMMERCIALIZE NEW TECHNOLOGIES?

Investors often prioritize easily identifiable metrics, such as founder pedigree, especially when dealing with novel technologies that are still emerging. However, as technologies mature, the focus on founder backgrounds might not necessarily yield the best innovative ventures. Instead, the fusion of top-tier research with creative product perspectives might be the key to pushing forward in industries like AI, biotech, robotics, and more.

every.to5 min read