TLDR Founders

TLDR FOUNDERS 2023-10-04

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02STRATEGIES & TACTICS

A DEEP DIVE ON THE MONTHLY TO ANNUAL PLAN PRICING TRICK

A simple trick: if your average user stays around for four months, price your annual plan at five months. This allows you to increase your LTV by 25%, and it’s a really simple change to make.

entrepreneurshandbook.co6 min read

HOW TO HANDLE ADVISORY SHARES

An X thread exploring who should get advisory shares, how much they should get, why you might give advisory shares, and potential pitfalls.

twitter.com5 min read

03TOOLS & RESOURCES

04MISCELLANEOUS

YOUR PRODUCT IS BORING

“Visual differentiation” - you’ve achieved it when a customer sees your product in the first 30 seconds, it’s crystal clear to them what makes you different from everything else they have ever seen.

breakingpoint.tech4 min read

STRONG OPINIONS WEAKLY HELD

“Strong opinions, weakly held” is a mantra used by Marc Andreesen. It’s a technique for decision-making under imperfect information. It’s about committing to a decision, moving fast and learning quickly, and then being comfortable pivoting when new information surfaces.

pivotal.substack.com4 min read