TLDR Founders

TLDR FOUNDERS 2023-08-30

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01GENERAL

Sponsored

GDPR

If you’re building on AWS, you could be saving hundreds of hours a year. How? By joining the 2000+ AWS customers who achieve and maintain compliance with Drata

try.drata.comSponsor

03STRATEGIES & TACTICS

WHY B2B'S SHOULD OFFER A STARTUP DISCOUNT PROGRAM

Discounted programs can be an effective way of acquiring startup customers early in their journey at low costs. Startups ultimately become the enterprises of tomorrow. The hope is that as they scale, their usage of your product scales also. This article debunks some of the reservations you might have in your mind about discounted startup programs.

elenaverna.substack.com12 min read

WHEN TO HIRE YOUR FIRST PM

Don’t be tempted to hire a product manager before $1m ARR. PMs don’t write code or sell the product - they help to make good decisions. You need resources and activity for a PM to create the most impact, and you likely won’t have that at the earliest stages.

staysaasy.com11 min read

04TOOLS & RESOURCES

05MISCELLANEOUS

A GUIDE TO EMBEDDED PAYMENTS WITH MAXIMILIAN LEHMANN

Traditionally only banks and fintech companies could distribute payments, but companies like Lightspeed, Toast, and Shopify are changing the game. We’re in the early innings of potential with embedded finance. If you’re a SaaS platform now, you can embed and monetize payments out of the gates.

akashbajwa.substack.com15 min read

THE RELATIONSHIP BETWEEN A VP OF SALES AND A VP OF MARKETING

Marketing’s job is to make sales easier. You can only do this with an effective working relationship between the leaders of each function. When hiring for either role, simple questions allow you to test their opinions of the other function and get a window into their thinking and future potential.

saastr.com2 min read

THE TRADITIONAL FUNDING CYCLE DOESN'T WORK FOR CLIMATE TECH

Venture investment has been developed around companies that have predictable stages and timelines for growth. Raise your Seed when you’re at X level, move onto Series A at Y. For climate tech, these rules simply don’t apply. They have long R&D periods and often require a fair amount of capital before they can flip the monetization switch.

myclimatejourney.substack.com5 min read