INSTAGRAM WILL DEMOTE AI-GENERATED INFLUENCERS IF THEY DON'T CLEARLY LABEL THEIR ACCOUNT
Instagram now requires profiles featuring AI-generated personas to use a new "AI-generated profile" label, replacing the previous optional "AI creator" tag. Accounts that don't apply the label to AI-generated people will face reduced reach, though appeals are possible through the Account Status dashboard. The change targets only AI persona accounts specifically, not broader AI-generated content, amid rising concern over misleading AI "influencers" impersonating real humans.