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Pair "mental health" with "AI" and people get uneasy. It's hard to open up to a person, let alone a tool. So when Headspace built their first member-facing AI, trust was everything, and they turned to Dscout. The design team used attitudinal research, diary studies, and naming tests to learn what to build (a reflection tool) and how to make it feel safe. The result is Ebb, a conversational reflection companion, and a win that inspired the org to invest more in research.