SNAPCHAT BRINGS AI-POWERED CONVERSATIONAL ADVERTISING TO ITS APP
Snapchat is rolling out “AI Sponsored Snaps,” a new ad format that lets users chat directly with brands' AI agents inside the app's Chat tab, allowing them to ask questions, get product recommendations, and interact with ads conversationally. The company says the feature builds on the success of Sponsored Snaps, which already drive higher conversions at lower costs, and reflects Snap's belief that chat-based interactions are becoming a major part of digital advertising as users increasingly engage with messaging and AI-powered conversations inside the app.