GETTY GETS A PUNCHY MODERN REBRAND ANCHORED BY GEOMETRIC "G" MOTIF
The Getty has unveiled a modern rebrand developed with Fred & Farid New York that features a geometric "G" icon anchored by the tagline "ALL FOR ART." The flexible "G" forms a square block referencing the Getty Center's travertine architecture, with four mosaic-inspired pieces representing Getty's core programs. The new visual identity emphasizes Getty's commitment to expanding global access to art and cultural heritage through a unified, adaptable design system.