CANVA GETS TO $4B IN REVENUE AS LLM REFERRAL TRAFFIC RISES
Canva closed 2025 with $4 billion in annual recurring revenue, over 265 million monthly active users, and a 20% increase in MAUs driven partly by AI tool adoption. The company is pivoting from a design platform with AI features to an "AI platform with design tools," while integrating with chatbots like ChatGPT and Claude. LLM referral traffic is now growing in double-digit percentages, and Canva is actively investing in surfacing its content through AI-powered search.