Parse notes
Twix has unveiled a new visual identity and a $70M campaign focused on unity, shifting from the "pick a side" messaging to "have it all." The rebrand, designed by JKR, modernizes the logo with a nod to its heritage. Some fans have lamented the loss of the iconic pause symbol.
Samsung has hired its first foreign chief design officer, Mauro Porcini, marking the third time Porcini has created the role after 3M and PepsiCo. His appointment comes amid significant challenges, including leadership loss, semiconductor competition, and potential Mexico-based production tariffs. Despite this, Samsung's design team remains confident in the company's long-term resilience.
Figma has updated its file browser to enhance user experience and efficiency. The updated file cards provide a more intuitive navigation experience, consistent design, and improved organization. Figma is also localizing its product for the Spanish-speaking market, including a complete interface translation and culturally adapted elements.
UX lost influence because it prioritized process over purpose and focused on tools rather than outcomes. Oversimplification, broken feedback loops, and unchecked industry expansion diluted its impact. Designers became executors instead of strategists, sidelined as AI and business demands reshaped priorities.
Over-reliance on A/B testing and data-driven decisions can stifle creativity and lead to unoriginal designs. Designers should trust their judgment, make intentional decisions, and balance data with experience to create unique and impactful work.
Strong relationships, trust, and understanding of business needs are essential for successful design projects. Designers should build relationships, balance creativity with practicality, and communicate effectively. Avoiding last-minute surprises, respecting budgets, and being well-prepared for meetings strengthens collaboration. Clear communication and flexibility improves both project outcomes and client satisfaction.
Create beautiful emails using natural language and test how they look in real life.
This site contains a growing library of fancy, fun, animated React components and micro-interactions for developers looking to elevate their web projects with sleek, ready-to-use UI components.
Typito is a web-based drag-and-drop tool for creating engaging videos with beautiful typography, images, and brand layouts.
Designers often lose screenshot quality and the Display P3 color profile when transferring iOS screenshots into Figma, updating designs, and exporting final images. To maintain high quality, best practices include properly transferring images, using Figma's Image Fill method, and selecting the correct export settings.
Cultural values significantly impact UX design, influencing aesthetics, user behavior, and interaction patterns. Western designs prioritize simplicity and individual autonomy, while Asian designs emphasize richness, multifunctionality, and community. Learning from both approaches can create more inclusive, engaging, and compelling user experiences catering to diverse cultural preferences and expectations.
Dismissing AI's role in accessibility is shortsighted. AI enhances accessibility through real-time captions, speech recognition, navigation tools, and assistive apps. While imperfect now, it's rapidly improving. Just like past innovations reshaped industries, AI will redefine accessibility. Advocates must engage now to ensure inclusive, adaptive, and transformative technological progress.
Many graphic designers feel disillusioned and burned out as their work increasingly consists of repetitive, unfulfilling tasks.
Tatsuya Tanaka crafts surreal miniature illusions using everyday objects, transforming them into playful scenes like a bath from bread or a rocket with tempura flames.
Engaging in creative activities like painting, writing, or music boosts mental health by reducing stress, improving mood, and fostering self-expression.