CHEETOS JUST DESIGNED A TERRIBLE CUSTOM FONT ON PURPOSE
Cheetos has launched a deliberately “terrible” custom font called Other Hand inspired by its logo and the messy experience of eating Cheetos with orange-dust-covered fingers. The irregular, scribbled typeface, marketed as designed with one's non-dominant hand, is playful and self-aware, fitting the brand's humorous tone. Released for National Handwriting Day, the font pokes fun at graphic design seriousness, turning its quirky aesthetic into a clever marketing stunt.