BRITISH AIRWAYS TURNS THE HIDDEN BEAUTY OF FLIGHT PATHS INTO A CLEVER NEW LOGO DESIGN
British Airways Club has rebranded in an exciting transformation with a new logo inspired by great circle flight paths, a simpler name, and a sleek visual identity. The intricate 'C' logo reflects the geometry of frequent flights. Club members can now earn Tier Points from flight costs and sustainable contributions. Avios can now be used for payments.