TLDR DESIGN 2024-10-22

THE KLEENEX REBRAND FEELS LIKE IT'S ALWAYS BEEN THERE

Kleenex is celebrating its 100th anniversary by partnering with Turner Duckworth to reinvent its identity. The redesign aims to futureproof the brand and create cohesion amidst its different market variations. The new logo maintains soft curves to reflect the product's gentle nature, featuring a crown design that positions Kleenex as a leader in its category. This rebranding marks a significant update from previous iterations, including the iconic 1961 design by Saul Bass.

AMAZON ADS LAUNCHES NEW AI TOOLS FOR ADVERTISERS—HERE'S YOUR FIRST LOOK AT THE BETA

Amazon has recently introduced AI Creative Studio and Audio Generator, two AI tools that aim to help advertisers create engaging, dynamic content. These tools lower creative barriers by offering image, video, and audio generation capabilities, enabling advertisers to produce high-quality ads quickly. Both tools are currently available in beta for U.S. advertisers.

MIDJOURNEY PLANS TO LET ANYONE ON THE WEB EDIT IMAGES WITH AI

Midjourney is set to release an upgraded web tool early next week that allows users to edit and retexture uploaded images using its generative AI. Initially, access will be limited to a subset of the community, with increased human and AI moderation to address potential misuse risks such as copyright infringement and deepfake creation. Due to previous challenges regarding AI deployment, Midjourney is attempting to enhance responsibility by seeking community feedback and implementing political filters ahead of key events.

WHY YOU SHOULDN'T BE TOO EAGER TO SHARE YOUR WORK

YES, DESIGN CAN SAVE YOU MILLIONS

Poor design in critical systems can cause costly errors and is often undervalued in complex systems like FinTech. The "canvas-based node system" offers a more interactive approach to payment routing, simplifying decision-making and reducing errors compared to traditional static methods.

TIME FOR A MORE PROGRESSIVE DESIGN MODEL

The Agile methodology, which emphasizes outcomes and rapid innovation, has replaced the Waterfall model. Designer-developer handoffs need to be more efficient. The Progressive Design Model (PDM) streamlines the design process by integrating code-based deliverables and aligning with Agile principles, emphasizing iteration, precise planning, and AI tools.

APPLE DESIGN RESOURCES

Design apps on Apple platforms quickly and accurately using Figma, Sketch, Photoshop design kits, guides, and other resources.

COLOR THIEF

Grab the color palette from an image using just JavaScript.

A COMPREHENSIVE GRID SYSTEM ANCHORS FABLE&CO'S REBRAND OF THE UNIVERSITY OF LEEDS' SCHOOL OF DESIGN

Fable&Co has rebranded the University of Leeds' School of Design to attract diverse students, faculty, and industry partners with a visual identity blending creativity and precision. The new design features a grid system, an interlacing geometric emblem, a modern wordmark, and a restrained color palette, all reflecting the school's legacy and forward-thinking approach.

HOW I ORGANIZE VARIABLES IN FIGMA

Figma variables allow designers to create, store, and reuse values like color, number, boolean, and string types. This article explores how to organize variables through collections and groups, offering tips for creating semantic and component-specific variables. Strategies for managing variables in design systems include separating primitives from semantic values and restricting access to streamline workflows.

WHAT IS A DESIGN PROBLEM? HOW TO AVOID BAD ONES

SOFT AND PLAYFUL BRANDING AND VISUAL IDENTITY FOR PUFFYSOFT

PuffySoft's visual identity, designed by OLaF CW, features rounded typography, pastel colors, and AI-generated imagery for a playful, calming, and cohesive brand experience.

HILARIOUS TIKTOK TREND POKES FUN AT IPHONE DESIGNERS

The iPhone 16 launch has sparked criticism on TikTok, with users mocking Apple's repetitive design choices.

WHERE'S THE BEST PLACE TO WORK AS A CREATIVE: AGENCY, IN-HOUSE OR FREELANCE?

Choosing between agency, in-house, or freelance design depends on your goals, working style, and career stage.