TLDR DESIGN 2024-01-23

BIT BY BIT: HOW PLAY DESIGNED A FRESH AND FITTING IDENTITY FOR OPENAI’S FIRST DEVDAY CONFERENCE

Design studio Play collaborated with OpenAI to create an identity for OpenAI's DevDay conference. It centered its design around the concept of a "bit," the smallest unit of computer data, and used the concept creatively across various touchpoints, including the stage design and event swag. Play balanced modern design with familiar typography and warm colors to capture the essence of the conference and its focus on technology's role in our future.

HOW DESIGN DROVE $10M IN PRE-ORDERS FOR RABBIT R1 AI HARDWARE

Rabbit CEO Jesse Lyu's unique approach to building the Rabbit R1 included buying Tamagotchis for each team member, drawing inspiration from walkie-talkies, and considering phones in the user experience. The risk associated with integrating AI into the experience could be mitigated if the device looked and felt familiar. Lyu believes pursuing the hardware path will result in a more defensible business, especially if it is coupled with an attractive price point.

ATARI IS ENTERING THE HANDHELD GAMING SPACE WITH THIS GORGEOUS CONSOLE THAT PACKS 200 ICONIC GAMES

The MyArcade Atari Gamestation Portable, unveiled at CES 2024, features a 7-inch high-resolution display and over 200 preloaded Atari games. Several classic Atari 2600 features, including Trak-ball, paddle, and keypad, were incorporated into the portable format, along with a d-pad and ABXY buttons. The Atari Gamestation Portable is expected to launch in September or October 2024 with a price tag of $149.

FIVE FUTURE ROLES FOR DESIGNERS

Five potential roles for designers in an AI-driven world are Meta-Designer, Chief Ontology Officer, Coherence Generator, Drifting Clarifier, and Pattern Wrangler. These roles emphasize the importance of designers' ability to think creatively, solve complex problems, and work collaboratively.

TREE TESTING PART 2: INTERPRETING THE RESULTS

There are three tree-testing metrics that designers should focus on: success rate, or how many users found the right category; directness, or the percentage of users who went to the right category immediately; and time spent, or the average amount of time elapsed from the beginning to the end of the task.

PRIORITIZE QUALITATIVE RESEARCH INSIGHTS WITH THE OPPORTUNITY GAP SURVEY

The opportunity gap survey measures how satisfied people are with current solutions compared to how important each insight is. It's the difference between the perceived importance and the perceived level of satisfaction. The more significant the gap between someone's essential beliefs and their current level of satisfaction, the bigger the opportunity.

LOADERSHIP

A CSS-only loader configuration tool allows designers to customize and generate stunning website loaders. The generated loader code can be copied and pasted without installation or dependencies.

MOTION DESIGN PRINCIPLES

This website showcases the power of UI/UX animation in conveying the mood and character of a brand.

FIGMA KEY COMBINATIONS

Elevate your Figma productivity by checking this fantastic list of shortcuts.

IMMANUEL KANT — WHAT IS BEAUTY?

Kant believed that beauty is connected to our perception and a failure of rational understanding. At the same time, the sublime is a feeling of overwhelming power that awakens our moral sense of good and bad. Beauty and the sublime can be found in nature and art, but we must cultivate our taste and character to experience them fully.

WHAT IS OUR DESIGN INTENTION?

The deep-rooted relationship we’re designing and have with our smart devices is creating significant issues that everyone avoids discussing — digital eye strain, dementia, and “Teck neck.” As designers, we are responsible for considering the long-term consequences of our creations and striving to create solutions that benefit everyone rather than just prioritizing profit or attention.

MEET THE DISNEY IMAGINEER BEHIND THE VR BREAKTHROUGH THAT IS THE 'HOLOTILE'

Lanny Smoot, the mind behind Disney's retractable lightsaber, has come up with another brilliant invention. With HoloTile, you can walk continuously without leaving the tile mat. The innovation has no immediate use case, but VR experiences are a strong candidate.

ATHLETICS PUTS PEOPLE AND PLAY AT THE HEART OF SHAREFILE'S VIBRANT NEW IDENTITY

Sharefile's logo changed from dry and bureaucratic into something fun and engaging by making each check come to life in various ways, like animating into a vibrant star or a flywheel. Accompanied by a primary color palette of neutral colors and more vibrant, supportive hues, photography, 3D assets, illustrations, and animations, ShareFile's new look places people at its heart.

16 LESSER KNOWN ACCESSIBILITY ISSUESno link

There are a lot of common and well-understood accessibility issues, but once you start designing more complex and diverse user experiences, there will be more edge cases. Less frequent but still essential examples include using color to communicate interactivity, traps in focus, inconsistent date fields, and unexpected navigation.

EXPLORING THE IMPACT OF NEGATIVE SPACE IN ILLUSTRATIONS, WITH A FOCUS ON LOGO DESIGN

A negative space consists of the space around and between the main elements of an image. While often overlooked in design, they can create a significant impact when done correctly. This post explores the importance of negative space and how to adopt it with some excellent examples.

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