REDDIT GETS A NEW IDENTITY FEATURING A REFINED 3D SNOO THAT CELEBRATES CONVERSATION
Reddit's fresh identity was created by New York studio Pentagram. Pentagram agreed early on to point back to four values: inherently eclectic, positively different, delightfully absurd, and genuinely candid. It took the existing 2D Snoo icon and rendered it in 3D and customized Reddit Sans, one of the company's proprietary typefaces, turning the rounded counter forms of its lowercase letters into bubbles as a nod to Reddit's interface.