TLDR Design

TLDR DESIGN 2023-09-15

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02STRATEGIES & TACTICS

ULTIMATE GUIDE TO THE PRINCIPLE OF LEAST ASTONISHMENT

A product that frequently astonishes its users — in the wrong way — can be frustrating and hard to navigate. The underlying idea of the principle of least astonishment (POLA), deeply rooted in cognitive science, establishes that our brains rely on mental models to predict how something should behave based on experience. Designers should prioritize core actions, use familiar patterns, strive for multi-platform consistency, and prioritize clarity over style to incorporate POLA in their work.

pointjupiter.com11 min read

FACILITATING INCLUSIVE ONLINE WORKSHOPS

Running a workshop can be an effective alternative to traditional, long-standing meetings. However, if workshops aren’t designed with inclusivity in mind, participants may feel apprehensive about contributing, fearing criticism from others. To run an inclusive online workshop, the facilitators need to understand the participants, recognize their goals, and plan an engaging experience to achieve these goals.

smashingmagazine.com18 min read

HOW TO FIND YOUR BRAND VOICE

A brand voice is the combination of words, sounds, images, lighting, taste, and touch a company uses to attract its brand community. Brand expression through multiple senses is a powerful approach for making brands closer and more differentiated to their audiences.

brandingstrategyinsider.com5 min read

03RESOURCES & TOOLS

FREE IPHONE 15 PRO MOCKUPS

Update your design presentations with these free high-quality iPhone 15 Pro mockups. The download includes PSD and Figma formats, with a front-facing and two additional perspective views.

bunchof.designTool

THE ULTIMATE CALL TO ACTION EXAMPLES LIBRARY

Designing effective calls to action is one of the lowest-hanging fruits in conversion optimization. However, it can be challenging to create them. This website features more than 100 calls to action, organized by use case.

ctaexamples.comTool

04MISCELLANEOUS

EXAMINING UX PROFESSIONALS' ATTITUDES TOWARDS AI

UX professionals are cautiously optimistic about integrating AI into their workflow. Risks are a concern, and they expect appropriate regulation to mitigate them. There still needs to be more clarity on ideal use cases, which makes designers expect their organization to invest in education on the subject.

uxpsychology.substack.com7 min read

BE A DESIGN A11Y: AN INTRODUCTION TO ACCESSIBILITY

1 in 4 adults in the US lives with some disability. Accessibility is also increasingly becoming a legal issue, with many countries demanding by law that products cover a wide range of users. The four pillars of accessibility: perceivable, operable, understandable, and robust, provide an excellent starting point for enabling designers to produce more inclusive artifacts.

blind3y3design.com8 min read

STOP LAZY LOADING PRODUCT AND HERO IMAGES

Lazy loading is a technique for loading web pages faster, but it can hurt sales performance if there's no thoughtful process for defining how images should be presented to users.

cloudfour.com8 min read