Johnson & Johnson’s new logo no longer relies on cursive script and includes a different shade of red. According to Vanessa Broadhurst, company executive vice president, the move reinforces the company’s shift into a “pure play health care company.”
TLDR DESIGN 2023-09-15
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01NEWS & TRENDS
AMAZON UPDATES VISUAL SEARCH, AR SEARCH, AND MORE
Amazon has improved its search experience. The new features include searching with a combination of images and text, visualizing products in their own space, and discovering popular products with sales trend information.
GOOGLE’S EMOJI MASHUP MAKER IS NOW AVAILABLE IN SEARCH
Google has launched its Emoji Kitchen feature on the web, which enables users to create their emoji combinations directly in Google Search. The emoji maker also works on mobile browsers and the Google app.
02STRATEGIES & TACTICS
ULTIMATE GUIDE TO THE PRINCIPLE OF LEAST ASTONISHMENT
A product that frequently astonishes its users — in the wrong way — can be frustrating and hard to navigate. The underlying idea of the principle of least astonishment (POLA), deeply rooted in cognitive science, establishes that our brains rely on mental models to predict how something should behave based on experience. Designers should prioritize core actions, use familiar patterns, strive for multi-platform consistency, and prioritize clarity over style to incorporate POLA in their work.
FACILITATING INCLUSIVE ONLINE WORKSHOPS
Running a workshop can be an effective alternative to traditional, long-standing meetings. However, if workshops aren’t designed with inclusivity in mind, participants may feel apprehensive about contributing, fearing criticism from others. To run an inclusive online workshop, the facilitators need to understand the participants, recognize their goals, and plan an engaging experience to achieve these goals.
HOW TO FIND YOUR BRAND VOICE
A brand voice is the combination of words, sounds, images, lighting, taste, and touch a company uses to attract its brand community. Brand expression through multiple senses is a powerful approach for making brands closer and more differentiated to their audiences.
03RESOURCES & TOOLS
FREE IPHONE 15 PRO MOCKUPS
Update your design presentations with these free high-quality iPhone 15 Pro mockups. The download includes PSD and Figma formats, with a front-facing and two additional perspective views.
EXPLORE WELL-DESIGNED LOGOS
Search beautifully designed logos by type, style, color, and even specific letters.
THE ULTIMATE CALL TO ACTION EXAMPLES LIBRARY
Designing effective calls to action is one of the lowest-hanging fruits in conversion optimization. However, it can be challenging to create them. This website features more than 100 calls to action, organized by use case.
04MISCELLANEOUS
EXAMINING UX PROFESSIONALS' ATTITUDES TOWARDS AI
UX professionals are cautiously optimistic about integrating AI into their workflow. Risks are a concern, and they expect appropriate regulation to mitigate them. There still needs to be more clarity on ideal use cases, which makes designers expect their organization to invest in education on the subject.
BE A DESIGN A11Y: AN INTRODUCTION TO ACCESSIBILITY
1 in 4 adults in the US lives with some disability. Accessibility is also increasingly becoming a legal issue, with many countries demanding by law that products cover a wide range of users. The four pillars of accessibility: perceivable, operable, understandable, and robust, provide an excellent starting point for enabling designers to produce more inclusive artifacts.
STOP LAZY LOADING PRODUCT AND HERO IMAGES
Lazy loading is a technique for loading web pages faster, but it can hurt sales performance if there's no thoughtful process for defining how images should be presented to users.
05QUICK LINKS
“Y3000” FLAVOR
Coca‑Cola Y3000 Zero Sugar is a limited-edition beverage co-created with artificial intelligence. Its futuristic name says the year 3000, but its marketing relies on AI-generated imagery from 2023 — courtesy of the controversial image synthesis model Stable Diffusion.
‘BLOCKFACE’ IS AN OPEN-SOURCE TYPE STAMP KIT
BlockFace Kit, a modular stamp set, plays with elemental shapes that invite creativity and imagination in physical typography without requiring the space for large sort drawers or expensive presses. The complete kit comes with a magnetic case, black and red ink pads, and a printed manual that teaches six styles: Bauhaus, lowercase, slab serif, Grotesque, Standard, and curved.
AWARDS 2023
The 45th edition of the World Illustration Awards received more than 5,000 entries from 84 countries. This year's winners have been announced. These fantastic 22 illustration pieces reveal their talent.