HOW AFTERNOW PUT KINETIK'S IDENTITY AND FOUR PRODUCTS INTO ONE SYSTEM

Summary from the TLDR Design newsletter

Afternow redesigned healthcare transportation platform Kinetik around painterly city landscapes inspired by the view from a car window, replacing conventional clinical imagery with a warmer visual language built from purple, deep greens, gold, salmon, and lavender. GT Alpina provides expressive editorial typography, DM Sans supports accessible product interfaces, and AI-generated landscapes are carefully art-directed with documented prompts to maintain consistency. The identity extends across four products through a shared design system containing more than 300 components and 2,000 screens, using tokens to adapt spacing, density, and accessibility for administrators, transportation providers, and elderly patients.