LET'S GET THE FIRST 100 USERS FOR A STARTUP

Summary from the TLDR Marketing newsletter

Many of the best early-user channels work because they're too small for bigger companies to chase. Smaller podcasts are often short on guests and open to founders who demo the product on air. Newsletters under 10K subscribers cost a few hundred dollars to sponsor and often beat larger ones on ROI. Buying a tiny app with an overlapping audience for $1K to $10K gives a ready base of users to redirect.