AI TRAFFIC DRIVES 83% MORE REVENUE PER VISIT

Summary from the TLDR Marketing newsletter

Adobe found that AI-referred traffic generated 83% more revenue per visit and converted 90% better than non-AI traffic in September. AI visitors also spent 73% more time on site and added products to carts 53% more often. However, the average retail homepage scored just 63% on Adobe's AI readability measure. Product specifications, setup guides, and customer service pages were easier for AI to understand.