WHY PR IS THE NEW SEO (THANKS TO AI) (40 MINUTE PODCAST)

Summary from the TLDR Marketing newsletter

AI is bringing SEO and PR closer together as brands compete for visibility beyond website clicks. Amanda Milligan from Semrush explains why earned media and third-party mentions influence AI visibility. She also shares how Semrush builds its B2B YouTube strategy by balancing search-driven videos with content designed for YouTube's recommendation algorithm.