TLDR Design · MISCELLANEOUS

STUDIO KILN DESIGNS AN IDENTITY FOR RESET THAT ADAPTS LIKE ITS APP

the-brandidentity.com4 min read

Summary from the TLDR Design newsletter

Studio Kiln's identity for Reset reflects the weight-loss app's personalized approach to eating, building flexibility and responsiveness directly into its visual system. A dynamic identity uses typography, color, imagery, and graphic elements that can shift across different contexts while maintaining a recognizable core. The result gives Reset a distinctive presence without locking a product built around personalized meal guidance into a rigid visual language.