AI SEARCH IS GROWING FASTER THAN ITS BUSINESS MODEL

Summary from the TLDR Marketing newsletter

AI search is growing faster than platforms can monetize it, prompting Google and OpenAI to expand conversational ads. Google search queries grew at their fastest rate in 5 years while ad revenue growth slowed to 12%. More ads could erode trust in AI-generated answers, which 70% of regular users in the US and UK currently trust.