TLDR Design · OPINIONS & TUTORIALS
THERE WILL ALWAYS BE SOMEONE FASTER, CHEAPER, AND BETTER
Summary from the TLDR Design newsletter
AI intensifies designers' fears about competing with people who can work faster, cheaper, or better, but those pressures have existed throughout the history of professional design and every major shift in production tools. Faster tools become threatening when designers price their time rather than outcomes, while “better” extends beyond the quality of an artifact to the experience, perspective, judgment, and relationships a designer brings to a client. As AI makes production faster, deliberately taking time to gain experience, make mistakes, and develop a singular way of working may become more valuable than racing to master whichever tool is currently dominant.