WEBSITE DESIGN THAT CONVERTS: WHY GOOD-LOOKING SITES STILL FAIL

Summary from the TLDR Design newsletter

Striking photography wins attention but fails when visitors cannot tell what working with a studio involves. Dutch lighting consultancy Eclectic Lighting bridges that gap with sector-based project filters, a four-step process, specific client reviews, and a floor plan upload. Asking for a floor plan visitors already have turns the contact form into a concrete next step.