DRIVE MORE APP DOWNLOADS FOR $0

Summary from the TLDR Marketing newsletter

Turn high-engagement UGC comments into app downloads by replying to questions about problems your app solves. Read the comment on camera, answer it, show the relevant app feature, then tell viewers where to download it. One family meal-planning app used this tactic to generate 100K+ views on a reply to a post with 8M+ views and 16K comments.