GOOGLE AI MODE SENDS 57% OF PRODUCT LINKS TO GOOGLE SHOPPING

Summary from the TLDR Marketing newsletter

Google's AI search experience keeps shoppers within its own ecosystem, especially for fashion and beauty products. A study of 55,198 AI answers found that 57% of product links led to Google Shopping and 46.5% of US product answers linked only to Google pages. Brands may gain visibility in AI search without receiving website traffic.