ABANDONED CARTS AREN'T JUST AN EMAIL OPPORTUNITY

Summary from the TLDR Marketing newsletter

SimpliSafe uses abandoned-cart activity and other digital signals to trigger direct mail within Braze-powered customer journeys. It matches up to 90% of digital leads and prospects to physical addresses. L'Occitane brings purchase history into the mix, dynamically tailoring mail creative to customers' interests. Both are winners of Lob's 2026 Postmark Awards [5], highlighting what modern, data-driven direct mail can look like. See the campaigns and get a practical checklist of tactics behind this year's winners.