TLDR · BIG TECH & STARTUPS
REDDIT IS MOVING TO “A LOGGED-IN-ONLY EXPERIENCE,” CEO SAYS
Summary from the TLDR newsletter
Reddit will start testing a logged-in-only experience in select non-US markets in Q4. The company's CEO says the login requirement will help Reddit retain new users. It will also provide more signals for ads targeting and help protect access to the site's data. The changes will make it significantly easier for Reddit to understand who uses Reddit and why, which will help the site manage things like AI scraping and evolving search habits.