CHATBOTS PUT PR BACK ON THE BRAND AGENDA. SOCIAL LISTENING DECIDES WHAT IT SHOULD SAY

Summary from the TLDR Marketing newsletter

AI search is giving PR a larger role in marketing because chatbots use third-party coverage to answer questions and recommend brands. One forecast projects that PR and earned media budgets will double by 2027 as more consumers use AI chatbots instead of traditional search. Social listening also gives brands real-time audience research, helping teams identify which creative ideas resonate and which risk backlash before investing further. As AI makes content cheaper to produce, audience understanding and independent brand credibility become more valuable.