THE ANATOMY OF THE BEST-PERFORMING ONBOARDING PAYWALLS

Summary from the TLDR Marketing newsletter

Multi-page onboarding paywalls convert 47% better than single-page ones, and conversion peaks at 3 screens. The top performers follow the same sequence, a free-trial promise with no prices, then a trial-end reminder, then the offer. The reminder screen is the strongest single signal, lifting conversion from 8.7% to 14.8% by removing the fear of forgetting to cancel. Leading with one yearly plan beats the common yearly-plus-monthly picker by about 1.5x, and an abandon offer for users who cancel checkout adds roughly 18% revenue per view.