THE EARLY ACCESS PLAYBOOK V2.0

Summary from the TLDR Founders newsletter

AI made it easy to ship every week and just as easy to skip asking customers whether they need what you shipped. This playbook (from a founder who lost about 18 months to two wrong bets at KISSmetrics) walks through how to run early access so you learn from customers as fast as you ship. The core habit is pretty simple, which is to ask people about the last time they did the job and then watch them use your product. People coming back to use it again tells you far more than any interview, and each of the six plays comes with a short template to fill in.