FRANKI BRANDING: INSIDE KOTO'S NEW IDENTITY

Summary from the TLDR Design newsletter

Koto's identity for restaurant discovery app Franki turns finding places to eat into the visual language of an insider's club, centered on bright yellow, oversized rounded typography, candid photography, and conversational copy. Diatype Rounded and a soft geometric symbol create a friendly foundation, while phrases such as “If we know, you know” reinforce Franki's positioning as a knowledgeable friend rather than a conventional recommendation platform. Motion extends through typography, UI, and content to suit the video-first product, while the same system carries into Franki Social Club and physical experiences.