STEAL YOUR COMPETITOR'S CUSTOMERS FOR <$100

Summary from the TLDR Marketing newsletter

Wispr Flow pays $35 for every paying Granola user who switches, covering their remaining subscription and adding 3 free months. The strategy recruits competitor affiliates by offering higher referral payouts. Existing customers can also refer contacts who use rivals, while sales teams can re-engage prospects who chose a competitor earlier in the year. Covering the remainder of their subscription reduces switching costs and gives them a reason to reconsider.