OPTIMIZED TAGGING EXPERIENCE FOR GOOGLE TAG MANAGER

Summary from the TLDR Marketing newsletter

Google Tag Manager's new tagging experience combines Google Tag and GTM into one system, reducing page load overhead by loading destinations through a single container. It also centralizes settings and consent controls for Google Analytics 4, Google Ads, and Floodlight. Before migrating, audit existing settings and permissions to prevent data quality or compliance issues. Test changes in Preview mode and migrate destinations incrementally if settings conflict.