PENNSYLVANIA SIGNS AI DECEPTIVE ADVERTISING ACT. WHAT IT MEANS FOR BRANDS

Summary from the TLDR Marketing newsletter

Pennsylvania's AI Deceptive Advertising Act requires brands to disclose AI-generated content when it creates a false impression about a product or service. Disclosures must appear at the first point of consumer exposure, and the law applies to businesses of all sizes. Since it remains unclear what qualifies as a false impression, brands can reduce legal risk by disclosing AI use more broadly. California and New York are also pursuing their own rules for synthetic advertising.