SHOPPING HABITS BY GENERATION: WHAT BRANDS NEED TO KNOW

Summary from the TLDR Marketing newsletter

Shopping habits vary by generation, shaping where consumers discover products and how they buy. 66% of shoppers purchased products discovered on social media, rising to 79% for Gen Z and 76% for Millennials. Younger shoppers respond to creator content and AI recommendations, while Boomers favor trusted retailers and in-store shopping.