GEO IS A DISTRACTION

Summary from the TLDR Marketing newsletter

Optimizing for ChatGPT citations and other LLM mentions is a distraction because AI tools generated just 0.73% of Google Organic's traffic across 100 websites, while Google Organic accounted for 96.5% of tracked conversions. Focus on conversions and user satisfaction across Google Search, including AI Overviews and AI Mode, rather than chasing AI visibility metrics. Longer term, there are opportunities in agentic commerce through Google Merchant Center and Universal Cart, the Universal Commerce Protocol for agent-led purchases, WebMCP tools that let AI agents use website functions, and smart eyewear that enables new shopping and service interactions. You can begin preparing by improving product data and experimenting with agent accessible tools as these technologies develop.